Our founder, Suneet Kamra, was driven by a passion to challenge the traditional notions of luxury in the fragrance world. He saw the beauty in the diversity of human experiences and wanted to create a brand that empowered each and every story. Each fragrance is a unique blend of notes, designed to evoke a specific feeling, a personal journey, a story waiting to be told.
At The Parfum Story, we don't create perfumes for "types" - we create them for individuals.
The Parfum Story was born from a simple, yet revolutionary, idea: Luxury should be accessible, not exclusive. We believe that fragrance is a powerful tool of self-expression, a way to tell your story, and should be available to everyone, regardless of age, gender, or background.
Why The Parfum Story

20% Pure Oil content
Perfumes with higher oil content last longer, smell richer, and offer deeper, more elegant scent layers that stay on skin.

Fragrance Forward
Our custom fragrances are crafted for all, blending unique, elegant notes that evoke emotion and tell your personal scent story.

Cruelty Free
At The Parfum Story, we love animals and never test our products on them.

Harmonises with your skin
Our parfums tell your story. Made with special ingredients, they adapt to your skin, creating a scent uniquely yours.
AMAAYA : The premier collection
- 20% oil-based for intense, premium scent
- Lasts up to 16 hours
- Two rich, unique oud fragrances
- Unisex set – bold, balanced, and refined
- Travel-friendly 20ml bottles – easy to carry
- Free 48-hour delivery in the GTA
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